International Economic Justice League
30% faster volunteer sign-up completion and a significant improvement in overall user engagement.
Industry: Multi-channel Platform
My Role: Director of User Experience
Platforms: Desktop and Mobile
Project Overview
IEJL needed more than just a website—it needed a platform that could unite its growing community of volunteers, members, and partners. I led the redesign to create a seamless, intuitive experience that made it easier to explore programs, sign up, and engage with IEJL’s mission.
Problem Statement
The platform's unstructured layout and fragmented portals caused user confusion, poor engagement, and high bounce rates.
Project Management
Led and mentored a cross-functional team of 10+ volunteer UI/UX designers and researchers, providing direction, feedback, and motivation throughout the redesign process.
Streamlined onboarding and role handoffs to manage frequent volunteer turnover by creating detailed documentation, templates, and onboarding guides that reduced ramp-up time and kept progress consistent.
Facilitated collaboration between design, marketing, and development teams, ensuring brand consistency, clear communication, and smooth transition from design to implementation.
Structured sprints and prioritized tasks to accommodate part-time developer schedules, using Asana and shared dashboards to track progress, resolve bugs, and maintain project momentum.
Maintained stakeholder alignment through weekly update meetings, change request tracking, and transparent reporting, ensuring evolving goals were met without scope creep.
