Stream Source Project
Role: UX Designer/ Project Manager
The product, Stream Source, serves as a unified platform that consolidates multiple streaming services into a single location. I collaborated with a team of 4 individuals, experienced software engineers and designers on this project, contributing to all aspects of the design process, which encompassed tasks such as sketching, wireframing, persona creation, conducting research interviews, and mockup testing.
Stream Source caters to a diverse audience, including individuals who subscribe to multiple streaming services or manage multiple account profiles. It also appeals to those who share their accounts with roommates, individuals who struggle with navigating various streaming services due to limited technical expertise, and individuals seeking a streamlined solution to locate desired content. Our focus was on addressing the needs of these personas, offering benefits such as password-free sharing, user-friendly content search and tracking, simplified payment processes, and additional profile management tools like child locks and display controls.
Our objective was to provide viewers with a centralized platform to access content from various streaming sources. Through Stream Source, viewers gain the ability to compare prices, deals, and reviews for available content across different streaming mediums, ultimately facilitating seamless payment transactions.
Throughout the design cycle, I actively participated in all stages, including defining business goals, creating conceptual sketches, developing wireframes and prototypes, establishing design systems, conducting validation through surveys and interviews, and analyzing relevant analytics data.
Early Sketches
Our team started the design process with low fidelity wireframes. I contributed the design options for Settings and Video Player while giving feedback on the other pages. We were able to iterate through the design options quickly by utilizing this method.
User Personas
We defined three personas: a college student, busy mom to retired senior. The main purpose is to include a wide age range of people as stream services are widely used by all age groups. This also allowed us to keep various types of issues considered as non tech savvy seniors to sharing an account with several college besties.
User Journey
The user journey mapping was done with the focus on most visit pages/steps required in each part of user experience.
Empathy Mapping
We created an empathy map to come up with possible tasks and activities that users may have while interreacting with the product. This laid out an idea of what potential users might look for in their experience.
Wire Frames
We had accomplished different versions of prototypes with that are based on early sketches and wire frames.
Card Sorting
We decided on the main categories of the Stream Source with a Card Sorting session. From the results, we propose to change the content finding option completed with important options to choose from.
High Fidelity
The high-fidelity prototypes helped prepared with the UI Design decisions. We designed the finals screens in Figma before conducting the test.
User Testing
User insights include missing pricing on the extra content, some expected to stream through Stream Source while others expected to launch the proprietary app when they selected content to watch, and the mixed expectations of what the ellipses would do. Also, the majority of testers preferred seeing all content available right away when they searched for it, regardless of whether they subscribed to the services. We tested the design mockup with 9 volunteers based on the initial personas and we gathered the feedbacks and implemented them in our final prototype.
Affinity Mapping
Post-testing, we used affinity mapping to identify trends.
What We Learned
Expectations of what the ellipses would do were mixed
Testers liked seeing the logo of what streaming service the content was available from
Testers liked seeing “Continue Watching” first when they open the app
We were missing pricing on the extra content
Some expected to stream through Stream Source, some expected to launch the proprietary app when they selected content to watch
The majority of testers preferred seeing all content available right away when they searched for it, regardless of whether they subscribed to the services
